Join Marleen Lucas for an exclusive look at the newly updated “Supporters in Sight” report, revealing how persona-driven segmentation is transforming nonprofit direct marketing and fundraising. Discover the latest research on donor motivations, channel preferences, and the impact of AI on engagement strategies.
In this session, Marleen will highlight key findings from the report, including:
- How data-driven personas help nonprofits tailor campaigns for deeper engagement and higher ROI
- The evolving landscape of direct marketing, with insights on omnichannel orchestration and donor retention
- The rise of Gen Z as a philanthropic force, and strategies to cultivate their support
- The role of AI and predictive analytics in scaling personalization, segmentation, and campaign automation
Attendees will learn practical steps for building and leveraging donor personas, integrating AI-powered tools, and optimizing outreach across channels. Whether you’re a fundraising leader, marketer, or data strategist, this webinar will equip you to drive impact in 2026 and beyond.
Key Takeaways:
- Fundamentals of donor persona segmentation
- Opportunities for synergy with emerging AI capabilities
- Real-world examples of omnichannel fundraising success
- Actionable tips for using AI to personalize donor journeys and boost retention
