Naming your special event / Polling for a new name

Do you remember Boaty McBoatface? The PR disaster turned out to be a fantastic insight in how to run a campaign asking for the public's suggestions.


Scotland (the country) capitalized on this type of public outreach and conducted a naming event for their plow trucks. There were some absolute cracker winners in there. Check them all out here: https://swtrunkroads.scot/winter-service/meet-our-gritter-fleet/



Has anyone here ever run a public suggestion contest? How did it go? We'd love to hear about it below!

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