Naming your special event / Polling for a new name

Ray Bergman

Do you remember Boaty McBoatface? The PR disaster turned out to be a fantastic insight in how to run a campaign asking for the public's suggestions.


Scotland (the country) capitalized on this type of public outreach and conducted a naming event for their plow trucks. There were some absolute cracker winners in there. Check them all out here: https://swtrunkroads.scot/winter-service/meet-our-gritter-fleet/



Has anyone here ever run a public suggestion contest? How did it go? We'd love to hear about it below!

Heather MacKenzie

"You're a blizzard, Harry" and "Lord Coldemort" are my favorites! Thanks for sharing this with us, Ray Bergman‍ !

Patti Hommes

These are hysterical, thanks for sharing!! I see my friend Heather MacKenzie‍ likes the Harry Potter themed trucks, which are awesome! I like the Musical Groups "Sleetwood Mac", "Creedence Clear-Road Survival" and "Spreddie Van Halen"!

David Heup

What's really neat is that they have an app/website (https://scotgov.maps.arcgis.com/apps/webappviewer/index.html?id=2de764a9303848ffb9a4cac0bd0b1aab) where you can see them coming down the road. So you will know if "Buzz Ice Clear" has made a path for you.

David Lee

"You're a blizzard, Harry" is also my favorite....glad that you mentioned it.

Faith Murray

These are so great!! I like Coldfingfer. And the tracker is awesome, I would totally look up to see which truck was on my street. ?