Digital Marketing Manager

Victor Wu

Fantastic opportunity to join a global marketing team! Bring your talents and experience to ORT America. ORT’s impact is evident in the programs and schools that enable students to attain successful careers, become community leaders, and live independent and meaningful lives. We bridge the gap between ability and opportunity for more than 200,000 people in 39 countries around the world.

ORT America is a non-profit organization consisting of thousands of people throughout the United States who share a common, binding interest in supporting ORT, Israel, and the Jewish people. Based in New York City, ORT America has a presence in 8 regions across the country.

The Digital Marketing Manager is a key member of the marketing team reporting directly to the Director of Marketing Communications and responsible for implementing ORT America’s digital marketing communications strategy that bolsters our essential work.

Responsibilities include:

• Oversee email marketing including planning, execution, list management and reporting
• Manage ORT America WordPress website
• Ensure quality assurance across platforms including mobile responsiveness and cross-browser compatibility.
• Create donation and event registration forms
• Incorporate third-party applications as needed (for example Eventbrite and Survey Monkey)
• Implement SEO and SEM practices
• Deploy digital advertising with focus on Google AdWords’
• Monitor Google Search Console
• Train regional staff on email platforms as needed
• Track metrics and KPIs

Qualifications

• Strong background in email marketing, preferably Luminate Online and managing target audience lists
• Strong background and expertise in HTML/CSS and JavaScript along with experience working with JavaScript frameworks
• Familiarity with an online CMS, preferably WordPress
• Knowledge of best web practices with cross-browser and responsive design for web pages
• Ability to create and manage donation forms, preferably with Luminate Online or iDonate
• Understanding the key limitations between Outlook versions and Outlook on different operating systems
• Basic level experience with QA testing
• Experience with digital advertising tools, mainly Google Tag Manager, Google Analytics, and Google AdWords

The position requires a minimum of 3 year’s experience. Knowledge of Blackbaud and Luminate online strongly preferred.

This position offers a competitive salary, a full benefits package, and the opportunity for career advancement.

Please submit cover letter and resume to jcooper@ortamerica.org for consideration.