Digital Specialist: Email and website production, Animal Humane Society (Full time, hybrid (Minnesota))

Cassie Gerber

Digital Specialist – Email and website production

Animal Humane Society

Exempt, full-time position

Largely remote, with ability to be in-person at shelter locations in Minnesota as needed

Job Purpose: As an innovative and collaborative professional with strong technical skills, you are responsible for the day-to-day execution of email campaigns, landing pages, donation forms, and other digital assets to advance organizational objectives and meet the needs of our supporters, constituents, and community.

What you will be doing:

• Strategy – Develop and execute email marketing and segmentation strategies. Build, test, and send email campaigns in Blackbaud Luminate and other email delivery platforms. Champion best practices to maximize email deliverability and effectiveness. Build digital assets and responsive web content in Drupal, Blackbaud Luminate, Wufoo, and other platforms. Ensure compliance with spam regulations and accessibility requirements.
• Collaboration – Work closely with a collaborative team of marketing, fundraising, and digital experts to understand and develop solutions to our integrated work. Align email and website delivery with other digital marketing and fundraising efforts.
• Communication – Create audience-centric communication that is clear, compelling, and consistent with brand standards and organizational messaging. Listen, pay attention, and be a responsible steward of information.
• Support – Build audience lists and maintain organizational data. Troubleshoot website display issues. Stay current with best practices and industry standards. Advocate for and facilitate a cohesive, accessible, and easy-to-use online user experience across digital platforms.
• Analysis – Analyze and report on the performance of email campaigns and websites. Leverage data and audience insights to inform strategy.
• Culture – Foster an open and inclusive work environment by modeling AHS’s behaviors and values, consistent with the vision and mission of the organization.
• Other duties as assigned

What we are looking for:

• Experience – 3+ years of experience developing and executing successful email marketing or fundraising campaigns. Experience building email and web content using HTML and CSS. Strong understanding of email and website best practices, responsive design, accessibility best practices, browser and email client limitations, HTML, CSS, and SEO.
• Technical Skills – Strong computer skills including proficiency in Microsoft Office and Adobe Creative Suite. Knowledge of Drupal and Blackbaud Luminate and Teamraiser desired.
• Adaptability – Ability to work in a professional and positive manner with high attention to detail in a variety of situations and the willingness to assist other departments.
• Communication – Exceptional writing and editing skills. Strong interpersonal and communications skills, including the ability to partner collaboratively with external and internal customers and departments.
• Emotional Capabilities – Must be able to handle the physical and emotional aspect of work in an animal shelter environment, including the humane use of euthanasia. Must have a high level of resiliency.

Apply today

This position description is intended to describe the general content of, and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.