Digital Fundraising Manager, Georgia Public Broadcasting

Pat Marcus

Georgia Public Broadcasting (GPB) is headquartered in Atlanta, GA and is the third largest public media organization in the country by reach. Our 20 NPR and 9 PBS stations throughout the state provide trusted news and information, smart entertainment, arts and culture, educational resources and more to communities throughout Georgia and surrounding areas.

Digital Fundraising Manager

Duties and Responsibilities

• Manage GPB‘s digital fundraising efforts including e-renewals, campaign emails and special appeals.
• Develop and manage digital fundraising materials including emails, landing pages and donation forms.
• Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization.
• Develop and test new initiatives and innovative concepts for GPB’s fundraising.
• Coordinate with other members of the Development team on cross-platform fundraising campaigns, ensuring the creation and delivery of messaging is consistent across all platforms.
• Work with internal and external strategy and software partners to manage execution of online fundraising best practices.
• Stay abreast of trends and new initiatives, within public media, nonprofits and the commercial sector.
• Assist in developing and executing the communication plan and develop strategies to solicit and steward Sustainers and non-pledge donors.
• Update Development and Marketing calendar with campaigns and emails.
• Provide reports and analysis on GPB’s digital fundraising efforts.

Additional Responsibilities

• Assist with On-air fundraising campaign as needed.
• Provide support for fundraising and community engagement events.

Experience:

• Related work experience in digital fundraising preferred.
• Experience with Blackbaud products: Luminate and Raiser’s Edge preferred.
• Familiarity with and passion for the mission of public media preferred.

Apply here: