I'm trying to put a plug in to my boss about going to BBCON next year. It's expensive and hard for her to justify. Her frame of reference is virtual in 2020 which is not the best example of what BBCON is. I attended one several years ago and learned a lot and thought it was very worthwhile. For those who attended in person this year, do you think it was worth the expense to your org and what positive things can you share about attending or what you learned so I can add that to my argument.