Upcoming APRA International Webinar – Putting Mid-Level Prospects on Your Radar

Carol Belair

I am so excited to be presenting an upcoming webinar entitled, “Putting Mid-Level Prospects on Your Radar: Helping Often Overlooked Donors Take Flight”, with a client, friend, and colleague, Kristen Barlow, for APRA International next Tuesday, September 26, at 1:00 p.m. ET.

Kristen is currently Leadership and Planned Giving Officer at Catholic Charities of St. Paul and Minneapolis and is also President of the APRA-MN Board of Directors.  During the rollout of their Target Analytics predictive modeling and wealth screening project, she was the Prospect Development Manager.  

During this webinar, Kristen and I will discuss the Target Analytics products and services that Catholic Charities chose for their project, why they chose what they did, and how they initially and currently are implementing this project, in particular for mid-level giving.  She will go over their successes, challenges and recommendations with their mid-level program, which will also include utilizing analytics to help identify and grow a mid-level donor prospect pool.  I know you will find this session informative, as mid-level giving continues to be a group that can be challenging to develop a strategy around.  Of particular interest for those of you looking to do or have done a ProspectPoint modeling project, Kristen and I will discuss how they utilized their Major Giving Likelihood and Target Gift Range modeling scores as a way to hone in on the best pool of prospects for developing and growing their mid-level program.

This session is available to both APRA International members and non-members, so please click here to register for this live event!

Jessica Wade

Signed up!