Dig Out Of Your Groundhog Day Rut

Mary Shockley

According to legend, if a groundhog sees its shadow on Groundhog Day we’re looking at six more weeks of winter. Stuck in the same wintry rut for six more weeks. So, we always hope it doesn’t see its shadow, because that means spring is right around the corner!


Whatever the outcome, whenever this day comes around I inevitably think of the 1993 movie Groundhog Day, in which the lead character (played by Bill Murray) repeatedly experiences the same day—over and over.

 

As a prospect researcher, you may often feel you are reliving the same day over and over again. You don’t know where to start with your research and you struggle to find new prospects or new information on your current prospects.  

 

Luckily, ResearchPoint has the tools to help you get out of that rut, be more productive, and get the job done efficiently and effectively. And our newest eLearning course ResearchPoint: Basics of Prospect Research shows you how to use those tools to find and research prospects, determine their overall giving potential, decide how much to ask for during a solicitation, and predict future giving. This online learning resource provides a step-by-step plan you can follow to ensure a successful major giving program!

 

So, take time to watch this new online eLearning resource and dig out of your rut. To register, click here.

 

You’ll never find yourself stuck in a Groundhog Day rut again!