Severe-ly Wrong Weather

Mary Shockley

Lately I‘ve been so frustrated by the weather! Our weather apps and the local meteorologist’s forecasts are often so wrong. From historic blizzards that never arrive to “sunshine” when you’re standing in the rain, the predictions can be so inaccurate.

Your organization probably doesn’t issue warnings about outflow boundaries and low-pressure systems, but you use predictive modeling, too—it’s crucial to forecasting which prospects are likely to give. Using advanced statistical modeling, Target Analytics builds donor models, each with unique characteristics based on the prospect’s affinity and capacity to give to your organization. You can segment your prospects into action groups for strategic cultivation.

As a solicitor or prospect manager, you know how valuable your organization’s time and resources are. Accurate predictions let you target individuals with high likelihood scores and conserve your budget for a rainy day.

Make fundraising a breeze. Watch our new eLearning course Target Analytics: Basics of Modeling, and learn how to use your Target Analytics modeling data to turn prospects into donors.