Trapdoor

Mary Shockley

I am a huge fan of escape rooms! If you haven’t heard of them, escape rooms are immersive role-playing games in which players are placed in a room and given a set amount of time to find clues and solve puzzles that will lead to their eventual escape. Because all the players must work together, these games are becoming very popular for corporate team-building activities.

You don’t have to be a mastermind to detect your most promising prospects. Target Analytics Affluence Insight provides you with wealth data for each prospect based on annual income, net worth, invested assets, and discretionary spending. 

Affluence Insight uses these wealth attributes to segment your database into five precise donor groups, each with shared characteristics based on a prospect’s wealth attributes and philanthropic traits. These characteristics are the clues to unlocking who your donors are and how best to solicit them.

Be a team player! Watch our new eLearning course Target Analytics: Basics of Affluence Insight, and find the trapdoor to identifying the right donors and maximizing fundraising effectiveness.