New Report: Motivate Spontaneous Givers and Drive Repeat Donations

Jessica McRae

Securing donations for your organization is no easy task but understanding what drives spontaneous donors to give and keep giving just got a little easier! Check out this new report to learn how.Did you know that 72% of spontaneous, first-time givers were already familiar with an organization before donating?



Our latest Blackbaud Institute report, First Impressions: Spontaneous Giving Insights, dives deep into the minds of over 1,000 spontaneous donors to uncover how you can secure that all-important first gift.



This free report is packed with valuable insights to help you attract and harness the generosity of spontaneous givers.



Here’s a sneak peek at what you’ll find inside:

• Top motivators for spontaneous givers, broken down by generation and demographics.
• The keys to fostering repeat donations with younger donors and donors of color.
• How to win over these donors with strategic branding and frictionless giving.

Armed with these data-informed insights, you can stand out to untapped donors and empower them to make a difference for your mission!



Download your copy now!