New Report: Learn how to turn unplanned donations into long-term support

Jessica McRae

Understanding the behaviors of spontaneous first-time donors could help convert a one-time donor into a long-term donor. Download our latest report to find out how.Want to learn what drives spontaneous, first-time giving or how to turn first-time donors into repeat donors? Then download our new Blackbaud Institute report, First Impressions: Spontaneous Giving Insights. This free report features original research from a survey of more than 1,000 spontaneous, first-time donors, with actionable insights to help you stand out from the crowd and harness their generosity!



In this report you’ll discover:

• The top causes spontaneous givers donate to
• Which groups are more likely to escalate their giving and become regular donors
• Strategies for standing out to potential first-time donors

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FACT: Spontaneous donors give 23% of their total giving through unplanned donations. That number is even higher for underrepresented Gen Z donors and Black donors, at 59% and 44% respectively.



These are just a few of the data-backed insights you can find in the report. Ready to dive in?

Get your copy!

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Join us for an upcoming webinar

Webinar: First Impressions: Harnessing the Power of Spontaneous Givers 

Date and time: December 2, 2:00–2:45 PM EST 

Speakers: Pam Loeb (Principal, Edge Research), Mark Rovner (Sea Change Strategies) 



Are you making the right first impression? When it comes to first-time, spontaneous gifts you may be on a supporter’s radar months, if not years, before that first donation. Dive into new data on the motivations and behaviors of spontaneous givers in this webinar from the Blackbaud Institute. Hear from the experts on the value of investing in these modest spontaneous gifts now and how incremental changes can increase access to philanthropy for vital but under-represented donor groups. 

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Register today for the free webinar!