Affluence Wealth Segment for Strategic Marketing Plan

Travis Scoby
Travis Scoby
Fifth Anniversary Name Dropper Facilitator 1 bbcon 2023 Attendee
in ResearchPoint™ General Discussions

Hello all! Curious if anyone has used the Affluence Wealth Segmentation ratings to build a strategic marketing plan for your organization?

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  • Katherine Swank
    Katherine Swank Blackbaud Employee
    Tenth Anniversary Kudos 2 Name Dropper Participant

    @Travis Scoby Thanks for your question Travis. The giving insights team at Blackbaud consults on the use of the analytic scores you receive from us. We're very fond of the Affluence Insight wealth segmentation codes because they help to put a face on the unique donor types we've identified through our analytics. Your question is pretty broad and maybe that's why it hasn't gotten a reply yet from the Community. Can you add a bit of detail around what you'd like to accomplish? Our team of experts and other Community members might be able to give some examples around a narrower focus. ✍

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