To increase your fundraising effectiveness, you should track and analyze how — and why — you acquire the gifts you receive. With this week's update of
Raiser's Edge NXT, you can easily view identification numbers and codes used to track giving and the marketing efforts used to solicit gifts. On a gift's record, this information — such as ID or code of the gift, the constituent code of its donor, or the source code or finder number of its marketing effort — now appears under
Gift and marketing codes. (In the database view, you can manage this information on the
Miscellaneous tab of the gift's record.)
For detailed information about these identification numbers and codes, check out the
Gift and Marketing Codes Help.
Enjoy!
