Spring Clean Your House (File)

Melissa Glenn

For many of us, spring is a time to clean out our houses, revamp our personal and professional spaces, and remove clutter from the past year. Most importantly, it’s time to do some spring cleaning on your database. And this spring, it’s easier than ever. Included with your Raiser’s Edge NXT subscription* are data enrichment services for phones, emails, and address information. We can clean up your existing data and also find more data and expand your reach and prospects. Does this really apply to you? It does.

Twenty percent of supporters are unmailable. Address update services will verify, correct, and append missing addresses so you can increase direct mail response rates and reduce expenses from returned mail. Addresses are screened every 90 days, as recommended by the United States Postal Service, so you can stay compliant and skip the mailhouse! You can run these services up to four times a year for no extra cost.

Seventy-five percent of supporters cannot be emailed. Email Appends will identify and correct your existing email addresses as well as find new ones for you. On average, we find or append 29% of your supporters’ email addresses.
Give them a ring. Phone updates will find and append your existing phone numbers and on average we return updates for 42% of your supporters.

So let’s get going on spring cleaning and use the best multi-purpose cleaner available for your house (files). Not only are we cleaning up but we are expanding your reach and number of prospective donors.

Make sure to register for the next upcoming Introduction to Analytics in NXT session to learn more about these offerings!

*Availability of data enrichment services are based on your Raiser’s Edge NXT Analytic package. If you are looking for information on what your package includes click here.