We’ve just released Prospect Insights – an available add-on for Raiser’s Edge NXT that provides simple, prescriptive prioritizations and recommendations for major gift fundraising based on multi-dimensional constituent insights and cutting-edge artificial intelligence capabilities.I’ve got a fever, and the only prescription is more cowbell! ?
Wait, no, that’s not it.
I’ve got a problem with major gift portfolio management, and the only prescription is
Prospect Insights!
There, that’s better.
One of the biggest challenges we have as major gift fundraisers is determining which constituents possess both the
financial capacity and the
inclination to become a major donor – especially when we inherited a portfolio, and especially when we don’t have a dedicated research team to do all that vetting for us.
This add-on was developed to make the power of wealth screening and predictive modeling more accessible than ever before to fundraisers working at small to mid-size organizations. Prospect Insights serves as your dedicated workspace for identifying and qualifying major gift prospects directly within Raiser’s Edge NXT. The user interface offers 3 simple queues to help you capture more major gifts:
- Undergiving major giving prospects – prospects with a high likelihood to give a major gift who should be qualified
- Qualified major giving prospects – prospects who are qualified for major giving and should be assigned to a fundraiser
- Assigned low likelihood major giving prospects – prospects who are assigned to a portfolio but have low likelihood to give a major gift and should be removed to support healthy churn
Recommendations are linked to the Action and Opportunity tools that you already know and use, making them simple to digest and apply immediately. These queues are continuously updated via a process that involves cutting edge artificial intelligence powered by Blackbaud’s licensed and proprietary data including public and predicted wealth, consumer behavior, lifestyle, demographics, philanthropic giving and more. By leveraging different types of data for its analysis, your intelligent software takes a 360-degree view of your prospects and recommends those who are truly likely to become a major donor.
Leading a team of fundraisers? Beyond the ability for each individual major gift officer to see the information they need, permission-based views for development directors provide you with an excellent overview of portfolio quality and untapped giving potential for your whole fundraising team.
Learn more about the Prospect Insights add-on HERE.
