On-Demand: Latest Developments in Data Intelligence

Evan Bullock

Didn't get a chance to attend the Data Intelligence Product Update Briefing? Want to know what was discussed and highlighted? It’s not too late to hear our product managers review recent updates and planned developments impacting predictive analytics services and software solutions.The on-demand replay of our Data Intelligence Product Update Briefing from November includes enhancements released in the last six months and details of upcoming feature releases. Some highlights of this discussion include:



Recent releases

• Rollout of Prospect Insights as core functionality for all U.S. Blackbaud Raiser’s Edge NXT® customers
• Prospect Insights: New tile on Raiser’s Edge NXT constituent record
• Prospect Insights Pro: Planned giving filter

Coming soon

• Improved identity resolution across all predictive services with LiveRamp
• Modernized delivery of predictive analytics services
• Prospect Insights for Canadian Raiser’s Edge NXT customers
• Prospect Insights: Additional filters
• Prospect Insights: Metrics and reporting
• Prospect Insights Pro: Adaptive models

Future vision

This latest Product Update Briefing features a healthy dose of our aspirations for the future. We discuss our evolution from approaching data as an asset to data as a product—from building within a specific application to building data products that can be seamlessly consumed through multiple application experiences. This approach enables us to further expand our referential dataset that fuels all our predictive analytics and facilitates a feedback loop whereby our data products continually improve through the consumption of customer outcomes.



Additionally, the data product framework unlocks tremendous potential for the application of generative AI. When Blackbaud software can automatically assess system actions like a new gift in the broader context of the constituent relationship—including modeled predictions of capacity, philanthropy and affinity—it opens up exciting new possibilities for prescriptive recommendations that augment the capabilities of human fundraisers. You’ll hear more in the recorded Product Update Briefing about some of the early work coming to fruition in 2025, and we’re excited to share more in future sessions.