Enhance Your Website And Mobile Friendly Emails

Amy McIntyre

When talking about web design, you’ve probably heard the terms HTML, CSS, mobile friendly, and optimization. Have you ever scratched your head and wondered what these terms really mean? Whether you’re a site administrator, novice web designer, or someone who’s curious to learn how users interact with your organization’s website, we can help you understand these terms and how they relate to great website design and mobile friendly emails.

Good site design is why people want to visit your website, interact, and potentially open your emails. Proper attention to design detail for the user experience can be the difference between a satisfied user and an unhappy one. Here are a few tips that will help you enhance your website:

• Follow your organization’s style or branding guidelines when formatting text and colors
• Optimize your content and images for search engine optimization
• Test the load time of your website for a faster experience for the user

Nearly half of today’s email messages are opened on mobile devices. Email with mobile friendly designs are no longer just nice to have, they are a must have. If your emails are not mobile friendly, you could be missing out on the opportunity to engage your subscribers and drive results. Try these tips for mobile friendly emails:

• Use bold and short headlines
• Focus on what will appear “above the fold” in the preview pane
• Provide a plain text version for subscribers who simply want the basics

Want to develop or enhance your site design skills? Sign up today for the new Blackbaud University course, Blackbaud NetCommunity: Introduction to Web Design and Mobile Email.