Maximizing Fundraising with Recent Enhancements to Blackbaud Donation Forms

Amanda Elsner
Amanda Elsner Blackbaud Employee
Tenth Anniversary Kudos 1 Participant Facilitator 1
edited December 2025 in Blackbaud Raiser's Edge NXT® Blog

As we enter the end of the year, it may be a good time to take advantage of the latest enhancements to Blackbaud Donation Forms to boost fundraising performance. These new features are designed to help you reach more donors, increase recurring gifts, and create more meaningful giving experiences. Here’s how you can maximize your fundraising with the latest tools: 

Latest Updates in Blackbaud Donation Forms 

Social Sharing 

Standard Donation Forms now have the same ability as Optimized Forms to allow donors to easily share your campaign on platforms like Facebook and WhatsApp, or copy the link after donating. Native sharing options are also available for mobile devices, helping you expand your campaign’s reach and encourage peer-to-peer fundraising.  

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Recurring Gift Upsell & Monthly Giving Enhancements

Optimized Donation Forms now feature a “monthly gift upsell” prompt for one-time donors, encouraging them to become recurring supporters. You can also set the form to default to monthly giving—supporting sustainer campaigns and increasing reliable revenue.

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Tribute Giving

Enable tribute giving on Optimized Donation Forms to allow donors to dedicate their gift to a person or cause. Donors can specify an honoree and optionally add acknowledge information, enhancing donor engagement and personalization.

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Best Practices for Maximizing Fundraising

  • Leverage Social Sharing: Encourage donors to share your campaign immediately after giving to tap into their networks and increase visibility.
  • Promote Recurring Giving: Use the monthly gift upsell and set monthly giving as the default option to boost recurring donations and build a reliable revenue stream.
  • Personalize with Tributes: Enable tribute giving to allow donors to honor loved ones, which can increase emotional engagement and gift size.
  • Optimize Ask Amounts and Designations: Set appropriate gift ranges and offer multiple designations to align with donor interests and maximize average gift size.
  • Utilize Add-Ins for Customization: Integrate add-ins to collect additional donor information or provide post-donation engagement, such as matching gift prompts or surveys.
  • Test and Refine Forms: Use the new test mode to trial your form design, confirmation page, and email before going live, ensuring a smooth donor experience.
  • Monitor and Archive Forms: Archive completed forms to retain access to performance stats and set automatic close dates with custom messages for donors.

By implementing these updates and best practices, your organization may significantly increase donor engagement, average gift size, and recurring revenue with Blackbaud Donation Forms.

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