Hey! Kate from Blackbaud Institute here, checking in! We're a year out from major federal funding cuts that have reshaped the sector—how is your institution responding to funding changes and keeping your reputation strong in 2026?
Last year, we asked higher education leaders the same question and here's what they said: 74% reported being impacted by federal funding cuts; a third (33%) were focusing on rebranding while 30% invested in marketing and promotion.
For more ideas and proven approaches, take a look at the Blackbaud Institute’s report Risk Readiness: Leading with Confidence Through Uncertain Times—it’s a great resource for higher ed teams.
