Navigating Risk in 2026

Hey! Kate from Blackbaud Institute here, checking in! We're a year out from major federal funding cuts that have reshaped the sector—how is your institution responding to funding changes and keeping your reputation strong in 2026?​

Last year, we asked higher education leaders the same question and here's what they said: 74% reported being impacted by federal funding cuts; a third (33%) were focusing on rebranding while 30% invested in marketing and promotion.

For more ideas and proven approaches, take a look at the Blackbaud Institute’s report Risk Readiness: Leading with Confidence Through Uncertain Times—it’s a great resource for higher ed teams.

Categories