What Could a More Productive Fundraising Day with AI Look Like for Major Gift Officers?

Leigh Perkins

For major gift officers, the day rarely unfolds as planned. Donor priorities shift, opportunities emerge (or evaporate) unexpectedly, and administrative tasks can quietly consume hours better spent on building relationships with donors and prospects.  

That’s why we created the infographic, AI by Your Side: Make Every Workday (and Non-Workday) More Productive for Major Gift Officers with AI in Blackbaud Raiser’s Edge NXT®.  

It shows you a day in the life of an MGO using the AI tools in Raiser’s Edge NXT, so you can see exactly how and when AI supports you in working more efficiently, making informed decisions, and staying focused on the human side of fundraising.  

• Early insights lead to better days: Productivity isn’t about doing more—it’s about knowing where to focus. AI-driven recommendations help you identify which donors to call (or visit) and why; the background context (“donor purchased tickets to the gala”); and where the opportunity might lie to deepen engagement (“major donor’s birthday is Tuesday”). For busy gift officers, that kind of clarity from automatic action strategy briefs can make a meaningful difference, especially as you’re logging in and planning your day.  
• AI’s prep work can result in more donations: AI-suggested ask amounts are based on a variety of data points that help you pinpoint a gift suggestion that’s neither too high nor too low. This guidance doesn’t replace fundraiser expertise. It strengthens it.  
• Even after hours (and on weekends), AI’s got you covered. As agentic AI evolves, the opportunities for MGOs expand, allowing you to extend your outreach beyond business hours. This is intelligent support that prepares next-step recommendations, identifies follow-up strategies, and responds autonomously to donor interactions, escalating questions to you when the human touch is required. The results are impressive: Agentic AI’s round-the-clock productivity increases prospect engagement 10x.  

If you’re looking for ways to work more efficiently using the AI tools available in the Raiser’s Edge NXT ecosystem, this infographic is worth a look. It offers practical, approachable suggestions so you can reclaim time, build stronger donor relationships, and truly improve your focus all day.  

Explore it now: AI by Your Side: Make Every Workday (and Non-Workday) More Productive for Major Gift Officers with AI in Blackbaud Raiser’s Edge NXT®