Recover More Gifts with Abandoned Donation Reminders

Mike Simmons

Blackbaud’s latest online giving feature nudges donors to complete a donation, helping your organization improve form completion and capture more intended gifts. 

Donors may begin a gift with every intention of completing it, but distractions, interruptions, or uncertainty can cause them to leave before finishing. Abandoned donation reminders support the giving experience by making it easy for donors to return to where they left off and complete their gift when the moment is right. 

Now available as a new website component to pages with embedded Optimized or Standard Donation Forms, abandoned donation reminders give organizations an easy way to re-engage donors who start a gift but leave before completing it. Your organization can automatically display, on any page that has the loader script, a helpful reminder that encourages donors to return and finish their gift. It’s a simple, donor-friendly way to reduce form abandonment, improve completion rates, and capture more intended revenue.

To add an abandoned donation reminder to your website, visit the Website Components section in Online Giving.

Don’t miss the opportunity to recover more gifts and strengthen your donor relationships. Start leveraging abandoned donation reminders today to boost your organization’s fundraising success. Visit Online Giving to activate this feature and make every gift count.

• Raiser’s Edge NXT users in the US, get started here.
• Blackbaud Altru and Blackbaud CRM users in the US, get started here.