Great #GivingTuesday Campaigns On JustGiving
GivingTuesday reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. We had beautiful pages built on JustGiving this year to support that growth. Keep reading to see some of our best performers!
Blackbaud hosted some great webinars for getting prepared for GivingTuesday 2020 but nonprofits around the world put on their creative thinking caps and reimagined this annual day of giving. It was wonderful to see so many successful campaigns on the platform! In fact, the 72 hours surrounding GivingTuesday 2020 processed more donations on JustGiving in the United States than any other giving occasion this year! Let’s take a look at some rockstar fundraising pages.
Despite the challenges that come with a university navigating a global pandemic and campus shut downs, the North Carolina School of Science and Mathematics Foundation managed to raise 32% more in 2020 than they did in 2019. In addition to their hard work and marketing campaign, their use of prize giveaways and matching gifts clearly incentivized page visitors!
With over 25 individuals fundraising on their behalf, CHRIS 180 did an awesome job motivating volunteers to create pages. More of their donations came through the individual pages than directly to the campaign- can you imagine all the new donors they acquired through this outreach? Not only did they inspire advocates, but their storytelling on the campaign clearly articulated the needs of the organization and the impact a gift has, as well as status updates (which further illustrates a sense of urgency). This is a picture-perfect peer-to-peer campaign!
If I was giving away an award for the best usage of a campaign’s description, it would go to A Better Chance. Often times, page visitors will look at the description to make sure they are at the “right place” or exclusively for the call to action. A Better Chance succinctly conveyed their purpose for this fundraiser and inspired almost 200 donors to give online.
Washington’s backyard does rock. In this campaign, Washington’s National Parks Fund used imagery and fanfare to drum up donations, especially by the Board Chair, who hosted a personal fundraiser with gorgeous pictures. Parks provide such a special connection to land and loved ones- This is a great use case for volunteer pages and personal storytelling.
The UC Hastings Foundation designed a campaign for GivingTuesday and used individual fundraising pages for various areas of focus. Pages included Board Members and a collection of donations while giving away commemorative paperweights. This ingenuity allowed the main campaign page to act as a hub of sorts, surfacing involvement options to the page visitor based on interest.
Give Justice (via the Public Counsel) connected with 215 donors online to surpass their fundraising goal. By combining their 50th anniversary, timely issues to inspire giving and a matching gift, they clearly articulated their WHY and how you can get involved. They get an extra gold star for sharing a social media toolkit to help build brand awareness.
This Giving Tuesday, please give the gift of justice and fund critical legal services and advocacy efforts to support those most harmed by the pandemic and systemic racism, and to ensure a just and equitable recovery for all of us. For a limited time, you can amplify the impact of your donation! In honor of Giving Tuesday, members of Public Counsel's Board of Directors have donated a matching gift of $80,000. This means that every dollar you give will be doubled up to that amount. As we celebrate our 50th anniversary, will you help us reach our goal? Every dollar makes a difference!
Gabriel’s story is an example for any school or university looking to promote more student involvement through peer-to-peer fundraising pages. No wonder the goal was met!
We are MC! Mount Caramel HS is the place where I have developed long lasting friendships and has challenged me academically. The culture of the school is focused on providing the best learning, athletic, & community of friendships. I especially appreciate the variety of classes they offer, including AP classes. In the short time I have been at MCHS, I have already matured and become more independent. All the staff at MCHS are models of respect and genuinely care about the students. Your donation will help continue the legacy of the school of building character for young men and preparing them to face life's challenge with God and courage. I realize these are challenging times for everyone but any donation would be greatly appreciated.
Speaking of alumni involvement, Cesar is another great example of beautiful storytelling!
Twenty years ago, I was the recipient of this scholarship and it helped me tremendously since I was the 1st person in my family to attend college. I know the foundation will continue to help deserving young people making a difference in the world.
I'm excited to celebrate Coca-Cola Scholars on #Giving Tuesday, a global day of giving back. This year, the Coca-Cola Scholars Foundation and Alumni Advisory Board want to continue to cultivate a culture of giving by raising $20,000, which is the equivalent of a Coke Scholars scholarship, to strengthen the Coke Scholars community. I'm trying to raise $1,000 by the end of Giving Tuesday. Would you consider donating to help me reach my goal? I'm passionate about giving to support these outstanding Scholars, and I hope you'll support me and these amazing students by making a gift.
This year required us to rethink change and evolve. If you hosted a campaign on JustGiving, we are honored to have been apart of that journey and look forward to supporting you into the new year. Drop a link to your campaign below so we can celebrate your success or read more about GivingTuesday’s global results here.