nav[aria-label="Primary Navigation"] { padding: 0; & ul { list-style: none; width: 100%; display: flex; flex-direction: row; justify-content: start; align-items: start; gap: 30px; padding: 0; & li { margin: 0; } & ul li { list-style: none; } } }

Planned giving appeal query

Veronica Renzo

Hi,

I am looking for suggestions for planned giving appeal/mailing query. Who are you sending to? Major donors, donors with longevity, new donors? Just brainstorming here so that I don't miss any constituents. Thanks so much for your thoughts!

Find more posts tagged with

Query Import Export

Comments

Michelle Tribe

Hi Veronica: I usually create the following segments to target in my database:

Recurring donors (5 years +)
Donors who are 55+ years old (we have birthday and age records for some)
Direct Mail and Newsletter donors who have made a donation at least once a year for 5 years or more
Volunteers (most of our volunteers are retired seniors)
Major donors (with a more personalized invitation from our Major Gifts Manager)

I hope this helps!

Stephen Zaborowski

To piggyback off of Michelle Tribe‍'s awesome suggestion - make sure to run your Age Finder module (if you have that) BEFORE you do age queries... it will save you a lot of kicking yourself later.... you know... not that I know anyone who's made that mistake.