Who clicked which link on an NXT email?

Russell Joyce

So, we have a monthly email newsletter with a decent open rate (~55%) and a 7.4% click rate. NXT can tell me the total number of clicks on the newsletter, but is there a way I can view which links were clicked on by whom? I'd be interested to see if some of our links are more popular than others…

Many thanks in advance for your help as ever!

Russ

Barbara Kunkel

Russell, I have not found a way to locate this information either. Knowing which link is receiving the clicks would provide additional information we need.

Carrie Aranda

This functionality is not yet in the RENXT email marketing analytics. However, there are a few ideas in the Idea Bank that you can comment and vote your support for. One of them is:

Nicole Holt

It is so frustrating that this info is not available.

Heather MacKenzie

I've never worked anywhere that wanted to get that granular… What do you all do with that kind of detailed information?

Faith Murray

@Heather MacKenzie, our communications staff analyze that type of data regularly on our website and in Mailchimp (which we use for emails instead of OLX). It really can be very useful info.

To give an example, just this past month, we were strategizing our fall online Giving Day. We noticed that last year, more people clicked on video links in our emails than in other types of visuals or calls to action. This activity impacted our click-through conversion and our donation flow. Based on this data, we've decided to redesign our email campaigns to feature additional videos and coordinate the donation surges with our match challenges.

So - yeah. OLX and NXT need to add those features (as well as the ability for selective opt-outs rather than a full list opt-out).

Heather MacKenzie

Faith, this is the kind of analytics my org does too, but how are you using knowing that Joe and Mary clicked on this link rather than 2 people clicked on this link? (what Russell speaks to in the original post)

Sophie E C Torrance

@Russell Joyce This level of information would be incredibly useful for us - also using NXT for newsletter marketing.