Email Opens

Paul Hunchak
Paul Hunchak New Member
Sixth Anniversary Kudos 1 Facilitator 1 Blackbaud Certified
in Blackbaud Altru® General Discussions

Has anyone ever delved into how to track open rates for emails that were sent through the Marketing/ Communications module? Our president insists that this should be an essential component of Altru, but I am unable to find anything or it is missing how to create a workaround using Google Analytics.

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  • Margaret Matteson
    Margaret Matteson New Member
    Fourth Anniversary Kudos 2 Name Dropper Participant

    Altru can't do it, so people end up doing workarounds like using Omatic connector and Constant Contact/Mail Chimp.

    Edit, there is an Idea Bank about it here:

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