Recurring Gift Upsell... Looking for Feedback

Kristine Marvin

Hello,

Our organization is considering using the Recurring Gift Upsell feature on a select donation forms. We are looking for feedback from other organizations using this new feature. How are your donors responding? Are donors using the feature? Etc.…

Appreciate your help.

Thank you!

Billy Fenyes

@Kristine Marvin

Hi Kristine,

We've found it to be really helpful. I'd say that our organization has seen about a 25% conversion rate on the upsells, which has led to a large increase in monthly givers.

I will note that recurring gifts aren't covered by Blackbaud's Complete Cover program, so if you have any language about that in forms, you should keep that in mind.

Overall, I think it's best feature of the NXT giving pages.

Billy

Lee Grisham

@Kristine Marvin we used it for a while before we switched out of NXT donation forms and were actually featured in a blog post by Blackbaud. It worked well and I like the consistency of it over the Complete Cover feature. Not really enough data to see how well it worked. Still wish it had more customization options to add to how it makes an impact at your org and possible benefits from donating monthly vs. one time.

Kristine Marvin

@Billy Fenyes
Thank you for the feedback Billy. Pretty great you are seeing a 25% conversation rate. My organization does not use Complete Cover, we still cover the fees.

I will report this to the rest of my team

Kristine Marvin

@Lee Grisham
Hi Lee,

Thank you for your feedback. I will look for the blog post you are featured in and give it a read. Much appreciated.

Jane Setley

@Lee Grisham can you provide a link to the blog post?