Altru as media relations CRM?
Is anyone using Altru for your media outreach? For instance… Do you house your media contacts in Altru? Tag them with beats, etc…? Export lists for press releases? Or even send email directly from Altru to media? We currently house our media list in our email client, which has limitations. Altru seems like it could work as a PR tool, but I can't find any reference to anyone doing it in these discussions… and I can't produce anything by Googling either. I don't really care to be an innovator on this one. Am considering buying a CRM/platform built for media work.
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