Unsubscribe in RENXT email

Mark Bezanson

Need advice as to how to deal with different departments using RENXT email and requiring specific unsubscribe preferences. A person may not want an email from events but wish to receive fundraising emails. Thank You

Austen Brown

@Mark Bezanson - Unfortunately, RE NXT Email Marketing is an all or nothing opt-out, meaning if someone chooses to unsubscribe from one email they are unsubscribed from all emails.

At a past org, we had limited success putting a link directly above the footer that directed constituents to ‘update their email preferences’, this enabled donors to opt-out of a particular content area rather than all emails. We had a Power Automate flow that ingested submitted data in real time to bring the updated preferences back into RE.

Mark Bezanson

@Austen Brown - Thank you. This may be a solution that we could use.