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Third party agency access to Marketing for creating eblasts?

Susan Yoksimovich

Do any of you use a trusted third party agency, with the appropriate NXT user rights provided to them, to create and send out eblasts on your organization's behalf using the Marketing feature? We are currently paying our third party agency to create eblasts for us and we subscribe to pricey MailChimp to send them out. Any pros/cons?

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Comments

Dariel Dixon

@Susan Yoksimovich I've not used a vendor for this, but I would consider it if I didn't have resources within my organization for this. MailChimp is much more feature-rich than the NXT marketing features, and many organizations have eschewed using NXT to use another platform just to get the look and feel they desire. Before making any changes, I'd verify that you can achieve that with the NXT marketing tool. If you find it limiting, you might be in the same position you're in now.

Obviously, you would want to restrict that user access, but that wouldn't be that big a deal. Hopefully the vendor is also signing confidentiality agreements so that should not be a problem either.

Susan Yoksimovich

@Dariel Dixon Thanks Dariel! That's very helpful. I will share your feedback with my coworkers. You are fortunate to have the resources. We are a five-person office and we have to farm out the graphic design elements.