Direct Mail Conversation Report Percentage - what report?

Heather Butler

What's the best type of report to run to see who we converted to a direct mail donor?

We send out direct mail out to our donors who have given for a number of reasons (event, tribute, corporate, etc.) and we can calculate our return on investment but we want to be able to calculate it for each appeal

Christine Robertson

@Heather Butler If you've tracked the Appeal on the Constituent records for those who were sent the appeal and also on the gifts for those who responded, then you can use the canned Appeal reports (and also the pre-built functions in webview). Which is best would depend upon your organization's needs and preferences.

Christine Robertson

@Crystal Bruce Can you move this to a better location? I don't think this is Implementation.