Retaining First Time Donors after GivingTuesday

Kate Averett Anderson

Spontaneous givers are more likely to give to an organization through word of mouth from a friend or family member, which means that GivingTuesday may have led many to make a gift to your organization for the first time. As you process your GivingTuesday gifts, are you seeing new names and wondering how to best welcome them and keep them in the fold? The Blackbaud Institute has two resources to help navigate the retention of these new donors! Check out:

• On-demand webinar: First Impressions: Harnessing the Power of Spontaneous Givers
• The ENGAGE Blog: Retaining First Time Donors this GivingTuesday