Discussion: From Segments to Sweethearts: Targeted Outreach That Wins Donor Hearts

Ray Borkman

Hello all!

Here are the details for one of our upcoming webinars:

I invite you to ask questions that you'd like answered here or in the webinar; as well as to share any experiences you have relevant to the subject! I'll be inviting the speakers to join us here in the discussion both leading up to the webinar as well as for a post-webinar Q/A.

From Segments to Sweethearts: Targeted Outreach That Wins Donor Hearts

February 12, 2:00 PM — 3:00 PM EST (Register Here)

Hearts and Impact: Personalizing Outreach for Every Donor with Insights from Blackbaud Advisory+

Your donors are unique. They give small amounts, medium amounts, and large amounts; they live in small towns and big cities; and they support a wide range of causes. Aligning your communication strategies to those differences is essential. When you tailor your emails, letters, and online forms to distinct donor groups—instead of relying on one‑size‑fits‑all messaging—you deepen connection and build trust.

In this webinar, we’ll explore creative, human-centered ways to strengthen donor relationships through thoughtful personalization and meaningful engagement. You’ll learn how to segment donors into impactful groups—such as previous donors, new donors, infrequent donors, and major supporters—using Blackbaud Raiser’s Edge NXT® tools like lists, reports, and queries. We’ll also share practical tips for crafting visually compelling messages and online giving experiences that motivate supporters to take action.

Along the way, we’ll highlight proven strategies often used within Blackbaud Advisory+ engagements—approaches that help organizations streamline workflows, elevate donor stewardship, and achieve measurable outcomes. These insights will empower your team to maximize the impact of every message and show donors that you truly understand what matters to them. @Henry Wiencek