The giving dynamics report has some good information about donor retention and acquisition but, unfortunately, we're unable to use it to track those figures since it is based on individual giving. I'd like to create an ad hoc query with the revenue combined by household.
In order find the and accurate donor retention rate and donor acquisition rate for our organization, I need to be able to report on gifts grouped by household rather than by individual only. Of course if an individual is not park of a household, we need them to be included.
I have followed the steps in both of these articles and they do not provide what I need:
"I need to calculate Donor Retention Rate" https://kb.blackbaud.com/knowledgebase/articles/Article/99440
"Households or individuals without a household in query" https://kb.blackbaud.com/knowledgebase/articles/Article/188059
If anyone has been able to successfully build these ad hoc queries to have household revenue combined, please let me know! A screenshot of your query fields would be amazing.
Thanks!