Charitable Soft Opt-in (UK) – How are you planning to manage this in RENXT?

Mark Palfrey

Hi all

With the introduction of the new Charitable Purposes Soft Opt-in provisions in the UK we are starting to review how this will be managed within RENXT and connected platforms such as email marketing systems.

Has Blackbaud provided any guidance, roadmap information or indicated that changes to NXT are being considered to help charities capture and manage Charitable Soft Opt-ins? I am starting to see info from other platforms and CRMs.

If BB are not addressing it then how are you approaching it for your organisation?

It feels like we need someone where clear on the constituent record where we can see the distinction between:

• Consent
• Legitimate Interest
• Charitable Soft Opt-in

It would be great to learn from others before we start designing our approach.

Many thanks

Mark

Lena Payne

Could you do it through using Solicit codes to separate those with consent from those with soft opt ins, then when you send out your marketing you use the solicit code you need in the query's criteria?

Rachel Cavalier

I would love to see some guidance from Blackbaud, but I don't think there has been any yet.