Enabling auto-renewals for memberships is one of the simplest ways to help protect membership revenue for your organization. Auto-renewing memberships can create more predictable revenue, reduce administrative effort, and provide a seamless experience for members. Whether you are enabling auto-renewals for the first time or maintaining an existing program, a few best practices and key considerations can help ensure the process runs smoothly for your team and your members.
What are auto-renewals?
Auto-renewals allow you to automatically charge a member’s credit card when their membership is set to expire. The credit card information is tokenized when the initial membership payment is completed, allowing the same card to be charged on the member’s renewal date.
How can I enable auto-renewals in Blackbaud Altru?
Before offering auto-renewals to your members, you need to complete several tasks in Altru, including enabling auto-renewals in your membership program, configuring your web forms, and reviewing your nightly EFT processes. For setup guidance, please see How can I manage Auto-Renewing Memberships.
How can I help ensure auto-renewals run smoothly each month?
Auto-renewals rely on consistent, reliable payment processing. It’s important to review related processes regularly so you can help avoid disruptions to member benefits and reduce potential impacts to revenue. Blackbaud recommends:
- Monitoring anticipated monthly auto-renewals compared with completed auto-renewal transactions.
- Reviewing your EFT payment processes on a regular basis.
- Setting up email alerts for credit card rejections and resolve errors as soon as possible.
For a full overview of setting up and maintaining auto-renewing memberships, along with important considerations to review, please visit How can I manage Auto-Renewing Memberships.
For more tips and best practices related to auto-renewals in Altru, please join us on Sept. 23 for Maximizing Membership Revenue: Best Practices for Auto-Renewals in Blackbaud Altru®. During this webinar, we’ll cover industry standards for auto-renewing memberships, configuration considerations in Altru, and best practices for ongoing maintenance. Register to attend live or receive the recording after the webinar concludes.
Register now.
