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Send and Suppression Groups for EOY

Brian Arndt

Is it a good idea to suppress the welcome email group during December? If so is there any resources in regards to best practices with EOY emails in the month of December on what send and suppression groups one should use?

Thank you.

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Comments

Jennifer Peters

Hi Brian-

We have some resources that may be helpful for you. Primarily, you will want to suppress your disengaged constituents (you can do this using Engagement Factors) and anyone who has already donated for EOY. We had a session on EOY email last month where Erik Leaver‍ shared some top EOY segments/queries. I've included a link to this recording and a few other resources that may be helpful below. Found on the LO On-Demand Library

Top Tips for Email Segmenting, Scheduling and Sending (30 min webinar)
EOY Fundraising Kit
Using Engagement Factors to Suppress Disengaged Constituents (Find more sessions on the Luminate Online On-Demand Library)

Hope this helps!

Jen