Pricing for membership levels based on number of people allowed in at one time

Megan Anderson

Hello,

Do any organizations have membership levels that are based on the number of people allowed in at one time with the member? And if yes, what are your prices for the higher number levels?  Currently, our museum has the traditional levels: Individual, Couple, Family. We are hoping to transition to One Person, Two People, Four People, etc.


An example of this type of structure would be The National Museum of Toys/Miniatures in Kansas City, MO.

Our museum is in Tucson, AZ so we are trying to get replies from different areas of the country in order to compare pricing structures.


Thank you,

Megan Anderson
Administrative and Membership Coordinator
The Mini Time Machine Museum of Miniatures

Michelle Sweany

Good morning! We are also considering changing to a membership structure like this, so I'm very curious to see other responses too. We currently have a traditional structure of Family, Family Plus (2 guests per visit), Advocate, etc. We would like to make it easier for single parents and families with caregivers to choose a more appropriate level.We are in the San Francisco Bay Area. My initial thoughts on pricing were something like this:

2 people: $100

4 people: $150

8 people: $200

I have no idea if these are good prices or what it would do to our membership base. But COVID has completely decimated our membership program, so this seems like as good a time as any to make some major changes!


Thanks,

Michelle Sweany

Associate Director of Membership

CuriOdyssey (https://curiodyssey.org/membership/)

Regina Holten

At the Maryland Science Center we have this type of General Membership Program

Explorer for 1 - $100

Voyager for 2 - $125

Adventurer for 4 - $150

Discoverer for 6 - $175


We keep the admission very simple and flexible. Good as we have barebones staff! The cardholder can bring in a certain number of people (unnamed on the record) for free per day. EX: Adventurer - the cardholder can bring in three others - adult OR child

Children under three are free for all

A child is considered ages 3 - 12

General member cardholder must be an adult. And only one other person is permitted on an account - a spouse or domestic partner.


Please let me know if you need any other assistance - we have upper levels for 7, 8, 9 and 10. Each level tops off at a certain number. Anyone over in the group would pay full price. The member can also upgrade right then and there.

General Memberships end at a level of 10 admits.

Here is our member link:
https://www.mdsci.org/support/membership/levels-prices/

Megan Anderson

Hi Michelle,

Thank you for your time and reply!

I'm sorry to hear that your membership program has been hit so hard
by the pandemic.

I know our new memberships have dropped significantly, since most
of the time we get new members signing up in person after
physically going through the museum.

I think it has hurt renewals/rejoins as well but not as much as the
new memberships.

I also posted this question on AAM and had a few responses back on
there as well.

One of the responders mentioned checking out the Art Institute of
Chicago and
the Chicago Architecture Center.

http://www.artic.edu/support-us/membership/membership-levels

MembershipLevels | The Art Institute of Chicago

Art Institute membership offers a host of benefits?from free museum
access every day to discounts in the shops and restaurants to
exclusive member-only events.

www.artic.edu

https://www.architecture.org/join-give/join/membership

Membership ?Chicago Architecture Center - CAC

It's time to rediscover Chicago! When you become a CAC member,
you'll experience our city's magnificent architecture in a whole
new way, through exhibits, tours, programs and events led by
engaging docents and experts in the design field.

www.architecture.org

Another responder also mentioned checking out the Museum of Science
Boston.

https://www.mos.org/membership#!#membership-level

Become amember today! | Museum of Science, Boston

Become a member today!

www.mos.org

These
three may be more of a help to you as far as pricing goes. Not sure
if we could charge the same prices here in Tucson,
AZ.

Best,

Megan

Megan
Anderson

Administrative and Membership
Coordinator

The Mini Time
Machine Museum of Miniatures

4455 E. Camp Lowell Drive Tucson, AZ 85712

p.520.881.0606 ext. 107 f.520.881.9307

www.theminitimemachine.org

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Megan Anderson

Hi Regina,

Thank you for your time and reply to my post!

I will definitely check out your membership structure and pricing
and share it with the staff here.

Best,

Megan

Megan
Anderson

Administrative and Membership
Coordinator

The Mini Time
Machine Museum of Miniatures

4455 E. Camp Lowell Drive Tucson, AZ 85712

p.520.881.0606 ext. 107 f.520.881.9307

www.theminitimemachine.org

This message and any attachments are
intended solely for the use of the addressee and may contain
information that is privileged and confidential. If the reader of
the message is not the intended recipient or an authorized
representative of the intended recipient, you are hereby notified
that any dissemination of this communication is strictly
prohibited. If you have received this communication in error,
please notify the sender immediately by return email and delete the
message and any attachments from your system.

Michelle Sweany

Hi Megan,

Thank you for those other resources! That will be a big help as we evaluate. Good luck with your program.

Michelle

Kristine Carter

Hi Megan,


We do something similar in that we offer individual (one adult) and dual (two adults) level memberships. Children are added-on individually. Our pricing is $30 for individual and $50 for dual. Children (ages 4 and older) are $15 each. We don't have a cap on the number of children you can add and the adults don't have to be in the same household or be related. https://visithandson.org/explore/


We really didn't have much push back with the (slight) price increase from our previous "family" levels. Our renewal percentage stayed very close to what we usually see.


Kristine Carter

VP of Marketing & Events

Hands On! Discovery Center