BBIS Page Channel Segmentation

Melissa Murray
Melissa Murray
Third Anniversary Participant
in Blackbaud CRM™ General Discussions

Hi all, I am new to the BBIS world, and am trying to setup my organization's marketing efforts so that we are able to track our donation dollars per channel. Any fellow marketers out there that could lend some advice on how best to do this? My team was thinking of creating separate BBIS pages per initiative and channel, but that may get to be messy in a hurry. Any advice you have on tracking donations from BBIS pages per channel is greatly appreciated!

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  • Crystal Bruce
    Crystal Bruce admin
    Tenth Anniversary Kudos 5 Facilitator 2 July 2026 Monthly Challenge bbcon Sessions

    Hi Melissa! I moved this discussion to the BBIS Community for more responses. Thanks!

  • Michael Kracke
    Michael Kracke
    Eighth Anniversary Name Dropper Participant Facilitator 1

    Creating a separate page is one way to accomplish this. You can re-use the same code on each page so it is not a maintenance nightmare. If you use the Advanced Donation Forms, you could use URL Parameters to pass Appeal Codes into the form that would then be added to the line item in batch.

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