We have a tool that integrates with the database and our email platform that we are considering whether or not to renew.
If we decide not to renew, the question came up along the lines of “how would you know if a relationship manager changed an email address in the database and how would you know to then change it in the email platform?”
I could, for example, run a query of records last changed by someone other than myself. But, if I add a gift to the record, that “changes” it, too.
So, I ask the group – How would you track if an email address has been changed?