Luminate Online Enablement: A/B Testing Your Email in Luminate Online

Kent Gilliam

One of Luminate Online's most powerful features has always been the ability to A/B test emails. This critical process is important to ensure that every email that goes out has the highest odds of being positively received by constituents, which means your time an effort put into a message gets the most ROI.

• Learn how to still do A/B testing even if using the new Luminate Online Email
• Understand the best-practice process of testing to smaller sample groups before the "full send"
• See how easy it is to create variants and determine your best performing email

Session Recording

Session Slides: Luminate Online - A_B Testing Your Email in Luminate Online.pdf

Walkthrough of A/B testing: AB testing demo.mp4