Unsubscribes - Updates to RE NXT Constituent record

Question

What are the specific updates that are done automatically in the RE NXT Constituent record when a constituent clicks the 'unsubscribe' link at the bottom of a mass email sent from Constant Contact?

Also, are the same updates done automatically if the constituent choose to unsubscribe to mass emails through their email carrier or a different method?

In order to identify the unsubscribes not done through clicking 'unsubscribe', I find I need to routinely run a full report of all unsubscribed contacts in Constant Contact and compare the list with our RE NXT database. With the integration between Constant Contact and RE NXT, will all unsubscribes be automatically updated in RE NXT, or only the ones done through the 'unsubscribe' link in a specific mass email?

Leah Heit · Answer

Hi Patrick, I just found this thread because I'm also having issues with the constant contact integration. I have been uploading via a spreadsheet because some people have multiple emails, but it seems like it is still syncing back to Raiser's Edge based on email. For example, I'm looking at a constituent that does show the email on the constituent engagement tile from constant contact, but the unsubscribe does not come through. I would assume since it is matching their email to their record that it should also catch the unsubscribe? It kind of seems like I have to choose between only emailing one email per record or being able to catch the unsubscribes, is that correct?

Patrick Costa · Answer

Hi @Tanner Patnode That's fantastic news! We are thrilled to have you. For organizations with multiple entities (chapters, departments) or categories of communication under one database, the integration handles unsubscribes using Consent Categories. Since you can connect multiple Constant Contact accounts to a single Raiser's Edge environment, You can map each Constant Contact account (newsletters, alumni updates, asks, etc.) to a unique Consent Category in Raiser's Edge NXT. Each account can be tied to a consent category so if a constituent unsubscribes from one specific list/account, they are only opted out of that specific category in RENXT. They will not be globally opted out and can still receive emails from other accounts or the parent organization. Without this mapping, an unsubscribe acts as a "Global Opt-out," marking the constituent as "Requests No Email" in RENXT. This would be the same for Gmail's built in unsubscribe feature since that email is tied to the specific Constant Contact account that sent them the email. This setup is not self-serve and requires guidance from Constant Contact support or a Sales Engineer to ensure the accounts are structured correctly. We can schedule a meeting to talk through this further if you need.

Tanner Patnode · Answer

Hi Patrick,

We are currently in the process moving over to CC. The global unsubscribe in RENXT Email has been a large issue for us. We want constituents to be able to opt out of individual segments like newsletters, alumni updates, asks, ect. instead of opting out of all emails.

We were told from CC "We have developed 'decentralized consent' to be effective in this integration. Meaning that subscribers can now opt out of channels of communication from you specifically without holistically being unsubscribed when one type of message is opted out".

Does this mean that they are globally opted out unless they manually go into their preferences and select newsletters, for example?  How will CC handle using Gmail's built in unsubscribe feature like you mentioned above?