New Report: Motivate Spontaneous Givers and Drive Repeat Donations

Did you know that 72% of spontaneous, first-time givers were already familiar with an organization before donating?

Our latest Blackbaud Institute report, First Impressions: Spontaneous Giving Insights, dives deep into the minds of over 1,000 spontaneous donors to uncover how you can secure that all-important first gift.

This free report is packed with valuable insights to help you attract and harness the generosity of spontaneous givers.

Here’s a sneak peek at what you’ll find inside:

• Top motivators for spontaneous givers, broken down by generation and demographics.
• The keys to fostering repeat donations with younger donors and donors of color.
• How to win over these donors with strategic branding and frictionless giving.

Armed with these data-informed insights, you can stand out to untapped donors and empower them to make a difference for your mission!

Download your copy now!