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BBCON Guide For Advocacy Orgs

We are looking forward to seeing many of you at BBCON October 26-28, 2016 at the National Harbor in Maryland!

I'm really proud that we have some really great content this year for our clients that do advocacy work and use the Luminate Online Advocacy tool. 
Check out the list below of Advocacy sessions at BBCON that you do not want to miss!

Don't forget to stop by the exhibit hall to visit the Marketing & Engagement booth (where our Luminate Online staff and experts will be) and the Champions area where the Customer Success & Community team will be. 

If you have any questions or need any other suggestions please feel free to reach out to your Customer Success Manager or respond to this post. 


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BBCON Advocacy Highlights
Wednesday, October 26
10:30 a.m. – 11:45 a.m.
Breakout #1
Perceptions of Citizen Advocacy on Capitol Hill
CMF’s latest survey of congressional staff shows how congressional staffers have adapted and integrated constituent communications into public policy decision making. Learn how successful communications have evolved in the last decade, how social media changed the legislator-citizen dynamic, and what kinds of communications Capitol Hill staff want to see.
Bradford Fitch, Congressional Management Foundation
1:30 p.m. – 2:45 p.m.
Breakout #2
Beyond the Petition: Advocacy Tools That Work
Hear from four organizations as they discuss the tools they use when lobbying government officials and how organizations can influence real change in Congress with the help of the American public.
Heather Shelby, Environmental Defense Fund
Porter Delaney, Kyle House Group
Sara Thomas, World Wildlife Fund
Bradford Fitch, Congressional Management Foundation
1:30 p.m. – 2:45 p.m.
Big Ideas Session #1
Multi- to Omni-Channel Marketing: Aligning Your Organization for Success
Constituents today expect more cohesive and intuitive interactions than ever before. Highly-connected supporters flock to organizations that can best engage them with an interactive, empowering experience. In this session, experts from across the nonprofit and for-profit sectors will share omni-channel marketing best practices you can put into place to build a seamless supporter experience.
Mike Johnston, HJC New Media
Rosalyn Lemieux, Attentive.ly
Catherine LaCour, Blackbaud
3:15 p.m. – 4:30 p.m.
Breakout #3
Mobilize Realtime Passion from Supporters with Social Listening
Social listening reveals what supporters say and share on social media, letting you better segment messages and cultivate influential social media advocates.
Erik Leaver, Blackbaud
Rosalyn Lemieux, Attentive.ly
8 p.m. – 10 p.m.
The Pose Lounge
18th Floor, Gaylord National Harbor
Late Night with Luminate
The hottest event at bbcon, exclusively for Luminate Online customers and the most forward-thinking marketers, event planners, agencies, and online fundraisers in the industry. We invite you to join us at The Pose Lounge to enjoy
a memorable night of cocktails, convo, and views of the nation’s capital.
Co-sponsored by NTEN.
Registration: http://events.blackbaud.com/latenightwithluminate2016
Thursday, October 27
10:30 a.m. – 11:45 a.m.
Breakout #4
All Politics is Local: #Winning Advocacy Campaign Strategies
Best practices for using Luminate Online Advocacy at the state and local level. Discuss winning tactics and strategies that optimize social sharing, donations and ways to measure multi-channel engagement.
Jess Oxley, National Partnership
Blackbaud: Will Hull and Caroline Stuart-Freas
 
Behaviors Speak Louder Than Opt-Ins
The key to any marketing program’s success is providing supporters with a customized, personalized approach in messaging. Learn how WWF evolved their email program to go from a subscription-based model to a responsive model that resulted in increased response rates in both revenue and advocacy actions.
World Wildlife Fund: Sara Thomas and Jessica Sotelo
1:30 p.m. – 2:45 p.m.
Breakout #5
Electing to Make a Difference: Presidential Campaign Strategies Nonprofits Can Use to Win
Review new technologies used in the presidential campaigns, what donors and constituents have come to expect from interacting with them, and what innovations nonprofits can use to increase their effectiveness. Will cover online organizing tools, social media strategies, fundraising techniques, macro and micro targeting, and other methods of digital constituent engagement.
Dennis McCarthy, Target Analytics -- Blackbaud
Lisa Sock, Change.org
Colin Delany, ePolitics.com
Betsy Gressler, Blackbaud
1:30 p.m. – 2:45 p.m.
Big Idea Session
Harnessing Big Data to Fund Your Mission and Achieve It
Andrew Means, Uptake Foundation and The Impact Lab
Jann Schultz, Project HOPE
Steve MacLaughlin, Blackbaud
3:15 p.m. – 4:30 p.m.
Breakout #6
Luminate Online, TeamRaiser & Advocacy Next Generation Roadmap
Blackbaud: Brooke Huling, Ryan O’Keefe, Lance Melton, Chris Martin, and Rachel Simon
 
Behind the Scenes of the Raise Engage Podcast (Panel)
Tonya Higgins, Save the Manatee Club
Danielle Johnson-Vermenton, Blackbaud
Jodi Smith, Sanford Health Foundation
Veronica Brown, Chicago Public Library Foundation
Friday, October 28
10:30 a.m. – 11:45 a.m.
Breakout #7
Metrics Madness: Best of 2016 LO Benchmark Report & P2P Fundraising Study
Blackbaud: Rachel Simon, Julia Lenz, Kathryn Hall
Organic Email Growth Great Emails = Big Social Change
Jesse Littlewood, Common Cause
Posted by Caroline Stuart-Freas on Oct 19, 2016 5:15 PM America/New_York

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