Email Templates for your Crowdfunding Efforts
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If you have been hesitant to launch your first P2P appeal because you don't know what to say in your emails, then today's post is for you. We feature a few email templates for you to copy and paste into your communication workflow, for free. Just add graphics and hit send!
Peer-to-Peer fundraising, a form of supporter-led crowdfunding, can be a great option to expand your brand, reach new donors, and encourage your community to engage with your organization through personal passion projects. With all things, communication is key and positioning these peer-to-peer opportunities with your existing supporter base, thanking the donors that give to your individuals, and fostering retention can lead to year-over-year success. Let’s take a look at some recommended emails that you can send to various segments.
Note: In these templates, the person who created the individual fundraising page is called the “Fundraiser”. The person who made a gift to that page is called the “Donor”. Your nonprofit is referred to as the “Organization”. If you created a campaign on Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™, the main campaign is referred to as a “Crowdfunding Campaign”.
Email Copy:
Here at [ORGANIZATION NAME], we love spending time with members of our community like you. That’s why we’d like to invite you to all the virtual opportunities, so you can stay involved!
See you online,
[STAFF NAME, TITLE at ORGANIZATION NAME]
Email Copy:
This year, we are [DESCRIBE YOUR EVENT/CAMPAIGN] that will [ANNOUNCE YOUR GOAL]. If we do not [RESTATE YOUR GOAL], then [STATE THE OUTCOME IF YOUR ORG DOES NOT GET INVOLVED].
Here’s where you can be the difference maker. We know there is power in numbers and we need your help spreading awareness for our campaign and inviting your friends, family, coworkers, and neighbors to create a fundraising page to support [YOUR OBJECTIVE].
I get that things are busy this time of year, so here are two quick ways you can get involved right now:
Happy Fundraising,
[STAFF NAME, TITLE at ORGANIZATION NAME]
The First Time Donor to Individual Fundraiser Thank You
Subject Line: Thank you for supporting [FUNDRAISER’S NAME]
Email Copy:
Dear [DONOR NAME],
Thank you for joining [FUNDRAISER’S NAME] in support of [ORGANIZATION NAME]. Your act of generosity and care for [FUNDRAISER’S FIRST NAME] is helping [ORGANIZATION NAME]’s mission of [MISSION]. We could not make a difference if it were not for assistance from donors like you.
[INSERT PHOTO OF WHO/WHAT THE CAMPAIGN WILL HELP]
On behalf of [ORGANIZATION NAME] and [INDIVIDUAL FUNDRAISER’S NAME], we appreciate your kindness and look forward to providing you with [TELL WHAT THEY ARE AUTOMATICALLY SIGNED UP FOR BASED ON YOUR EMAIL PLANS].
With gratitude,
[STAFF NAME, TITLE at ORGANIZATION NAME]
The First Time Fundraiser Thank You
Subject Line: We’re So Grateful for the Gift of You
Email Copy:
Hi [FIRST NAME],
Thank you so much for championing [ORGANIZATION NAME]’s mission of [MISSION] through your personal fundraising page on JustGiving. Because of your efforts and your community, the funds you have raised will go directly to [THE IMPACT THE GIFT IS FUNDING]. Thank you for using your voice and your platform to make a difference!
We’re honored to welcome you into the [ORGANIZATION NAME] Community of Fundraisers.
With Gratitude,
[STAFF NAME, TITLE at ORGANIZATION NAME]
The Crowdfunding Campaign Wrap Up
SUBJECT LINE: [FIRST NAME], You did it!
Email Copy:
Hi [FIRST NAME],
Thank you so much for supporting [CAMPAIGN NAME]. Because of your participation, we raised [AMOUNT] for [WHO/WHAT YOU’RE HELPING]. [DESCRIBE A HIGHLIGHT OF THE CAMPAIGN]
Keep tabs on the impact of your contribution by following us on social media [PROVIDE LINKS TO SOCIAL MEDIA CHANNELS OR INSERT THE ICONS AND LINK TO THEM].
And don’t forget- We love seeing and hearing how the community supports our mission on their own. If you are posting anything on social media, tag them with [INSERT YOUR HASHTAG]. It is so fun to see your creativity and we love resharing your posts and photos so everyone can celebrate the impact you are making every day.
Thank you for being a part of all the good we can share!
With Gratitude,
Your Friends at [ORGANIZATION NAME]
Note: In these templates, the person who created the individual fundraising page is called the “Fundraiser”. The person who made a gift to that page is called the “Donor”. Your nonprofit is referred to as the “Organization”. If you created a campaign on Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™, the main campaign is referred to as a “Crowdfunding Campaign”.
Announce DIY Fundraising Options
Subject line: [RECIPIENT’S NAME], Come Join Us!Email Copy:
Here at [ORGANIZATION NAME], we love spending time with members of our community like you. That’s why we’d like to invite you to all the virtual opportunities, so you can stay involved!
- Update your Email Preferences [with a link to manage their communication preferences]
- Raise money and awareness with your community [link to fundraising page creation]
- Donate your Birthday [link to fundraising page creation]
- Follow us on social media [link to various profiles]
See you online,
[STAFF NAME, TITLE at ORGANIZATION NAME]
Invitation to fundraise as a part of a Crowdfunding Campaign
Subject line: [RECIPIENT’S NAME], we need your help to [CAMPAIGN OBJECTIVE]Email Copy:
This year, we are [DESCRIBE YOUR EVENT/CAMPAIGN] that will [ANNOUNCE YOUR GOAL]. If we do not [RESTATE YOUR GOAL], then [STATE THE OUTCOME IF YOUR ORG DOES NOT GET INVOLVED].
Here’s where you can be the difference maker. We know there is power in numbers and we need your help spreading awareness for our campaign and inviting your friends, family, coworkers, and neighbors to create a fundraising page to support [YOUR OBJECTIVE].
I get that things are busy this time of year, so here are two quick ways you can get involved right now:
- Share our campaign on social media. Choose any platform you like but stand by us and publicize now [LINK TO CAMPAIGN].
- Create your own peer-to-peer fundraising page or team. Did you know [SHARE AN IMPACT STATEMENT: IT COSTS $40 TO FEED A FAMILY OF 4 FOR 1 MONTH]? If you can raise [THE AMOUNT YOU MENTIONED], you will help us [RESTATE THE IMPACT]. To get started, just create a page here [LINK TO SIGN UP].
Happy Fundraising,
[STAFF NAME, TITLE at ORGANIZATION NAME]
The First Time Donor to Individual Fundraiser Thank You
Subject Line: Thank you for supporting [FUNDRAISER’S NAME]
Email Copy:
Dear [DONOR NAME],
Thank you for joining [FUNDRAISER’S NAME] in support of [ORGANIZATION NAME]. Your act of generosity and care for [FUNDRAISER’S FIRST NAME] is helping [ORGANIZATION NAME]’s mission of [MISSION]. We could not make a difference if it were not for assistance from donors like you.
[INSERT PHOTO OF WHO/WHAT THE CAMPAIGN WILL HELP]
On behalf of [ORGANIZATION NAME] and [INDIVIDUAL FUNDRAISER’S NAME], we appreciate your kindness and look forward to providing you with [TELL WHAT THEY ARE AUTOMATICALLY SIGNED UP FOR BASED ON YOUR EMAIL PLANS].
With gratitude,
[STAFF NAME, TITLE at ORGANIZATION NAME]
The First Time Fundraiser Thank You
Subject Line: We’re So Grateful for the Gift of You
Email Copy:
Hi [FIRST NAME],
Thank you so much for championing [ORGANIZATION NAME]’s mission of [MISSION] through your personal fundraising page on JustGiving. Because of your efforts and your community, the funds you have raised will go directly to [THE IMPACT THE GIFT IS FUNDING]. Thank you for using your voice and your platform to make a difference!
We’re honored to welcome you into the [ORGANIZATION NAME] Community of Fundraisers.
With Gratitude,
[STAFF NAME, TITLE at ORGANIZATION NAME]
The Crowdfunding Campaign Wrap Up
SUBJECT LINE: [FIRST NAME], You did it!
Email Copy:
Hi [FIRST NAME],
Thank you so much for supporting [CAMPAIGN NAME]. Because of your participation, we raised [AMOUNT] for [WHO/WHAT YOU’RE HELPING]. [DESCRIBE A HIGHLIGHT OF THE CAMPAIGN]
Keep tabs on the impact of your contribution by following us on social media [PROVIDE LINKS TO SOCIAL MEDIA CHANNELS OR INSERT THE ICONS AND LINK TO THEM].
And don’t forget- We love seeing and hearing how the community supports our mission on their own. If you are posting anything on social media, tag them with [INSERT YOUR HASHTAG]. It is so fun to see your creativity and we love resharing your posts and photos so everyone can celebrate the impact you are making every day.
Thank you for being a part of all the good we can share!
With Gratitude,
Your Friends at [ORGANIZATION NAME]
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ARCHIVED | JustGiving® from Blackbaud® Tips and Tricks
05/12/2020 9:30am EDT
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