Focus on Authentic Email Engagement

The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents (29% increase in total clickthroughs year-over-year!), but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions.

Organizations with access to accurate clickthrough and conversion reporting will be a step ahead. Email optimization expert and one of the Report authors Rachael Ahrens will tackle this timely topic with:

• Context: You have the trend data, but what does it mean for your organization?
• Direction: Opportunities to take advantage of to help determine if you've made genuine impact.
• Action: See how to set up engagement tracking in Blackbaud Luminate Online to get the data you need.

Register for this free webinar!