Membership - donorCentrics Collaborative Benchmarking Meeting

Participation in the donorCentrics Collaborative Membership Benchmarking Meeting is restricted to current customers in the Membership benchmarking cohort. Organizations must agree to share their data with small cohort groups to benchmark against peers.

The Membership benchmarking cohort typically includes visitor-serving organizations with physical locations. These organizations rely heavily on ticket-based visitors as the primary driver for new donor acquisition, with the offer of free admission. Conversations at the meeting may revolve around how major exhibitions create fluctuations in revenue and the dynamics of working with the visitor services and ticketing departments.

What is donorCentrics?
Introduced in 1989, donorCentrics has provided collaborative benchmarking services to more than 400 organizations in the U.S. and around the globe.

donorCentrics puts the donor, rather than the campaign at the center of the analysis. The analysis helps to identify opportunities for program growth, identifying underperforming segments, and maximizing donor value. donorCentrics analysis spans 5 years, since a trend over time is more instructive than a single-year measure.

donorCentrics analysis includes: an Overall Program Assessment that examines donor lifecycle behavior and fundraising performance trends over 5 years; a Collaborative Benchmarking Report that compares key metrics with other organizations in an assigned cohort; and a facilitated Collaborative Benchmarking Results Meeting to discuss results, share best practices and key successes.