Major Markets TV - donorCentrics Collaborative Benchmarking Meeting

Participation in the donorCentrics Collaborative Major Market Television Benchmarking Meeting is restricted to current customers in the Major Market Television benchmarking cohort. Participating organizations must agree to share their data with small cohort groups to benchmark against peers.

The Major Market Television benchmarking cohort typically includes public broadcasting services in large markets. While conversations at the meeting revolve around the entire fundraising program, extra focus and attention is paid to trends related specifically to sustainer programs.

What is donorCentrics?
Introduced in 1989, donorCentrics has provided collaborative benchmarking services to more than 400 organizations in the U.S. and around the globe.

donorCentrics puts the donor, rather than the campaign at the center of the analysis. The analysis helps to identify opportunities for program growth, identifying underperforming segments, and maximizing donor value. donorCentrics analysis spans 5 years, since a trend over time is more instructive than a single-year measure.

donorCentrics analysis includes: an Overall Program Assessment that examines donor lifecycle behavior and fundraising performance trends over 5 years; a Collaborative Benchmarking Report that compares key metrics with other organizations in an assigned cohort; and a facilitated Collaborative Benchmarking Results Meeting to discuss results, share best practices and key successes.