Get Creative With ResearchPoint

Ok, let's be honest I know from my days of being a prospect researcher that you use wealth screening information to find major gift prospects.   However, having a very vivid memory of my prospect research budget, I always wanted to use any resource as creatively and effectively as possible.  In other words, think outside of the box.  I remember working with a client recently and someone from the events team was there and thought that this would not be that helpful until we started to strategize.  In discussing the resources available, we came up with the following ideas -
1.  Seating - I know from attending many events that part of my enjoyment is being seated with a great group of people.  We talked about using the SIC code from the D&B data to seat people by like industries.  They have a common interest in their profession and can create great conversations.  We also talked about using the Larkspur wealth indicators to find people with similiar tastes.  There is such a variety of wealth indicators or interest indicators that could help in this process.  Another idea we discussed was using those who are multiple property owners and finding those who own similiar investment properties.  For instance, those who own parking lots, or apartment buildings, or storage facilities.  
2.  Sponsors - Regardless of the size or the cost of an event, having someone underwrite the cost or portion helps ensure the money raised goes to the cause.  I know that as a donor/investor if I purchase a ticket to an event that if it is underwritten that I know the money I shelled out will be going to that cause.  Start by using the NOZA data and determining everyone who is confirmed and then query on gift type and use either equal to or contains "event sponsorship".  Be sure to use both words to ensure that you find donors who have sponsored events at other non-profits.  So for instance if you have a golf tourney and you are looking for a group of people to sponsor it use this as well as the Larkspur wealth indicators data and use contains "golf".    You now have a group of people who not only like golf but sponsor events.  
3.  Invite List and Follow-up - Using the wealth data along with predictive modeling data and now the Target Analytics Affluence data to create a list of prospects to call to see if they are attending.  You can't call everyone you sent invites to but calling perhaps those you don't normally call but have high wealth based on at least one of the sources I mentioned above.  So reach out to those who have a Wealth Segmentation of "D" and are low end donors.  Perhaps this can be a way to engage with them in the manner they should be engaged.   You can also use the data to invite a group of people who might not qualify based on their giving but based on their affluence, modeling or wealth screening results suggests they would be great people to have at the event.  Make it a "one time offer only" type of promotion to entice them.  
As always, I am always interested to hear from others how they might use it for events.  Share your ideas with the group!