Using Data for Events
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As busy as we all are it is so easy just to use ResearchPoint and the models for just major and planned giving initiatives. There are excellent opportunities for using this for events.
Afterall, we are approaching the event season due to the upcoming holidays. So that we meet the maximium benefit from our events why not use predictive models and wealth screening to make them even better. I have got some quick easy steps below and welcome other ideas you all have!
1. You can't possibly call everyone you invite to an event but using predictive models and/or wealth screening to determine who deserves a phone call to entice them to attend is an excellent use of the data. I like using a combination of giving, wealth screening and models to find the top 25 people to call. Let's assume the major or planned giving officer calls their top people but that leaves plenty of room to reach out to others who are unassigned with good data. This can also be a good way of identifying top prospects for portfolio management in the future. Not only does the attendance of your events increase but you get the people you really wanted to attend.
2. A great way of building the affinity of your donors is to determine who might be interested in hosting an event in their home. Create a query using the following: Last Gift Date >= 2014 and confirmed residences of 4,000+ sq feet with lots of 10,000+ sq feet. There are many donors who are proud of their homes and this is a way of identifying them and expanding the homes you always go back to for events. Also a great way of building your volunteer base for the future!
3. Tired of seeing all those confirmed NOZA results with $0 listed? Use your confirmed NOZA results to determine who might be interested in sponsoring an event. Query on confirmed and gift type contains event sponsorship. The more you can get individuals to sponsor events then that saves money for the organization to use it for your primary mission and vision. I know as a donor, I appreciate knowing that I am attending an event that at the very least is partially sponsored because then I know more of my money is going to the cause of the organization. It is also a great way to get people involved with your organization
How are others using this data for events? I know we would all be interested in hearing new and fun ways to use this incredible data.
1. You can't possibly call everyone you invite to an event but using predictive models and/or wealth screening to determine who deserves a phone call to entice them to attend is an excellent use of the data. I like using a combination of giving, wealth screening and models to find the top 25 people to call. Let's assume the major or planned giving officer calls their top people but that leaves plenty of room to reach out to others who are unassigned with good data. This can also be a good way of identifying top prospects for portfolio management in the future. Not only does the attendance of your events increase but you get the people you really wanted to attend.
2. A great way of building the affinity of your donors is to determine who might be interested in hosting an event in their home. Create a query using the following: Last Gift Date >= 2014 and confirmed residences of 4,000+ sq feet with lots of 10,000+ sq feet. There are many donors who are proud of their homes and this is a way of identifying them and expanding the homes you always go back to for events. Also a great way of building your volunteer base for the future!
3. Tired of seeing all those confirmed NOZA results with $0 listed? Use your confirmed NOZA results to determine who might be interested in sponsoring an event. Query on confirmed and gift type contains event sponsorship. The more you can get individuals to sponsor events then that saves money for the organization to use it for your primary mission and vision. I know as a donor, I appreciate knowing that I am attending an event that at the very least is partially sponsored because then I know more of my money is going to the cause of the organization. It is also a great way to get people involved with your organization
How are others using this data for events? I know we would all be interested in hearing new and fun ways to use this incredible data.
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11/10/2015 11:00am EST
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